The exact percentage of the global population using social media can vary depending on various factors such as geographic location, age groups, and specific platforms. However, it is estimated that a significant portion of the global population uses social media.
According to the Digital 2021 Global Overview Report by Datareportal, as of January 2021, approximately 53.6% of the global population actively uses social media. This translates to around 4.20 billion social media users worldwide. It’s important to note that these statistics can change over time as social media usage continues to evolve and expand.
The popularity and penetration of social media platforms also vary by region and platform. For example, Facebook is one of the most widely used social media platforms globally, with over 2.8 billion monthly active users as of September 2021. Other platforms like YouTube, Instagram, WhatsApp, and WeChat also have billions of users each.
It’s worth noting that these statistics are subject to change as social media usage evolves, new platforms emerge, and the global population continues to grow and adopt digital technologies. Therefore, it’s recommended to refer to the latest reports and studies from reliable sources to obtain the most up-to-date and accurate information on social media usage.