No, Google AdWords PPC (Pay-Per-Click) ads do not count as inbound links to a website. Inbound links, also known as backlinks, are links from external websites that direct traffic to your website. They are considered a factor in search engine optimization (SEO) and can influence a website’s visibility and ranking in search engine results.
On the other hand, PPC ads are paid advertisements that appear on search engine results pages or other websites through the Google AdWords platform. When users click on a PPC ad, they are directed to a specific landing page on the advertiser’s website. While PPC ads can drive traffic to a website, they do not contribute to the website’s backlink profile because they do not involve other websites linking to the website organically.
In terms of SEO, backlinks from authoritative and relevant websites are generally considered more valuable as they indicate the website’s credibility and popularity. However, PPC ads can still be an effective way to generate targeted traffic and drive potential customers to your website through paid advertising.