Yes, you can use both Google AdWords (now known as Google Ads) and Google AdSense on your website simultaneously. Google Ads and Google AdSense are two distinct advertising platforms offered by Google, and they serve different purposes:
- Google Ads (formerly AdWords): Google Ads is an advertising platform that allows businesses and advertisers to create and run paid advertising campaigns. With Google Ads, advertisers pay to have their ads displayed in search engine results, on websites, and across various Google properties and partner sites.
- Google AdSense: Google AdSense is a program that allows website owners and publishers to monetize their websites by displaying Google Ads on their web pages. Website owners can earn revenue through AdSense by allowing Google to place contextual and targeted ads on their site. AdSense is designed for publishers looking to generate income from their web traffic.
So, it is entirely possible to use both Google Ads and Google AdSense on your website:
- You can use Google AdSense to display ads on your site and earn revenue from clicks or impressions generated by your visitors.
- You can use Google Ads to create and manage advertising campaigns if you wish to promote your own products or services or generate income through advertising revenue by displaying ads on your website from advertisers using Google Ads.
Many website owners choose to use both platforms to maximize their revenue potential. However, it’s important to manage the placement and types of ads to ensure they are relevant to your site’s content and provide a positive user experience. Additionally, you should adhere to Google’s policies and guidelines for both AdSense and Ads to maintain compliance and maximize the effectiveness of your advertising efforts.